Friday, April 15, 2011

PROJECT 2:PACKAGING ON SHELVES


It brings a simple shape with personality. The organic form is different to all existing baby food glasses. This has enabled when put on the market shelves more attention and appeal to the target market compared to competitive brands. Its shrunken down shape will be an eye catching feature above the common elongated ones.

The shape reflecting compatibility and travel capabilities through the way it is stacked, it gives the customers a reason to buy the product. The gentleness posed by the shape and colour, no harsh edges attracts mothers to thinking the products safe through food and quality of manufacture. It reflects the delicateness and softness of a baby conveying a hidden meaning of the product doing the same, creating a trustworthy product hence profitable.

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