PROJECT 2: Target Market

The Target market which my glass food jar is aimed is:

• Middle aged, young working women between the ages of 25 – 35 who want the best for their children and family.
• Their time is limited due to excessive work hours during the week and on the go weekends so having time and capabilities to cook the best quality food for their child is limited.
• Yet they are family orientated when not working so having fun and being childish or a mum with their children is a necessity.
• The idea of balance is reflected in their lifestyle through work and family, similarly to healthiness and exercise.
• They love the outdoors as picnics and on the go activities are done on a regular basis’s. So having easy packaged food and transportable safely can be a lifesaver.
• There care in health and fitness is the key to enjoying life, mentally and physically, which is reflected through brands they buy of value and eminence, quality of food bought – freshness, organic and nutrition option and the open life the live.
• Their homes have a homely, cosy, family love through the contemporary style of living. Yet they like organisation, structure and practicality for their safety of their child/children.
• The vibe of happiness, openness and life within their living is because of their care for the wellbeing of others, being the mother figure in the house hold.
• Their wants and needs aren’t always self absorbed but their trust in products needs to be established through the brand recognition and values it provides in reference to their child.