The jar having a flat bottom creates stability on the production line through mobility techniques used. It helps when in use by a mother who is able to place down the jar with no worry of breakage. This also allows ease in shelving with the addition of the lid having a circular indent in the centre, it being deep enough is able to provide stability whilst stacked on shelves or being transported in the box. In comparison to existing baby food jars which don’t incorporate this. With the lid, mothers are able to place this underneath like a cup and saucer technique, hence increasing the stability and rolling of the jar, as children movements are unpredictable.
Thinking ergonomically the firm form of the jar, being smaller at the bottom allows more grip whilst untwisting the lid thus easy re sealing ability.
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