The 4 remaining applicants are working on their prototype. Reaching the prototype stage is a vast investment for a designer. It is up to the designer to believe in their design enough to see it succeed. The applicants now have to gain professional cliental to convince them their design is feasible to being made and makeable. When it comes to prototyping it means that everything needs to be finalised in all aspects from aesthetics to functionality.
W e learn that as a designer you should always stick with the final idea and always be prepared to change them for an easier manufacturing process, unless for good reason as it may start as a great creation and turn out to be a disaster.
We are given an insight to the marketing world. The applicants find out that in order for your product to succeed, it can be through the branding. As the brand becomes familiar and know to the audience they automatically recognise its success and realisation to the target market making them buy it. It is highlighted that a brand is an experience, memory and promise. The applicants have to see how they can adapt the language of their product with the target market.
It can be seen through their development that there will be struggles and disappointments. They are put down over and over again but through all the criticism, it is a learning curve to see who will win.
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