David Kelley’s approach to design has more depth and intellect when it concerns a products interaction and centred need to humans. He gave examples of the Heart stream defibrillator that is saving lives and his recent release of the Zinio reader which in my opinion functions very similarly to Apple’s iPad. This technology deliberates on his expression of climbing “Maslow’s hierarchy” as a way to focus on human centred designs. He states that there is a “broader definition of design in products and services and environments” which highlights his philosophy on how design is changing to focus on human interfacing by designing behaviours and personality into products.
This change is seen as designers shift from building 3D models and rendering as an initial communication point to organising groups to take the designs and put them into motion to experience the man machines relationship and human interfacing. An example of this is the cubicles for Gilbert. This ultimate cubicle explored problems and extremes of a cubicle but also the endless possibility one space can have. Comments of feeling trapped, enclosed by people, feeling captive in a box also the sense of chaos were taken and explored to develop a cubicle.
This example clearly shows how through design and elements put into an environment creates a place with personality and behaviour. It elaborates on how this cubicle design in particular has focused on the human needs and wants in an environment and how the developing technology combine with design change in bringing two world closer together.
David Kelley talks about how human centred design, this change of focus of design, wanting personality and behaviour in products is to benefit the relationship products have with humans, designing them for their needs and specifications. For example the project on assisting Prada with technology in their retail stores was by designing a device that gathered and managed customer’s specifications. In doing so scanning items the customer is interested in, gathering information on a screen, looking at colour, size, appearance on a runway. This technology was developed for human purposes. It is able to show how humans are centring their designs to the importance of the fashion world.
The technology continues in the dressing room with the use of liquid crystal glass room doors that become opaque at a touch, while changing and open for opinion. Also the magic mirror which is a plasma screen of multi angle views with a three second delay, to view all angle of you. This project was to design custom technology embracing the idea of human centred design.
Through this example it is seen how David Kelley’s philosophy on design is accurate to our contemporary world. It provides a reason for the why we design things like the IPod touch, smart boards, touch cube, bionic ears, 3D visuals, Wii consoles, wireless systems etc. It is for our benefit as we are designing for ourselves.
Watching this video it gives you an insight on how the world is developing and how designing is becoming a part of our lives in ways to develop a better environment to live in, survive and be happy. It shows how designers address the needs of humans in most designs and the process they go through to satisfy the problem. Through the Appro Tec project of using manufactures in Kenya shows how we as designers make the world function through an economical advantage in helping others and ourselves. I have discovered the designing world interfacing with technology is growing and so will our capabilities to improve previous designs and past problems.
It is important for Industrial Designers to see this video as it allows them to see what capabilities we have and how we are affecting the world in a positive way. We are able to see other people’s designs and see their reasons and philosophies in doing so. We are able to aspire to become as great as David Kelley and know that design takes more than one mind but through team work as well.
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